Know who's buying, before they tell you
The best sales teams don't wait for an RFP. They spot the signal first.
Which companies are about to review their strategy or suppliers, and what should you be talking to their decision-makers about? Buying Signals give you clear, forward-looking answers so you can act before a review ever goes to tender.
Go Ape primed for brand refresh ahead of 25th anniversary
Buying Signals
- Key appointments
- Head of E-commerce & CRM
- Head of Brand Marketing
- Posted declining profits
- Launches adults only sessions
- Upcoming 25th anniversary
A live buying signal, flagging a prospect before their review even starts
What are buying signals?
New appointments, funding rounds, expansions, and restructures are all quiet clues that a brand is about to review its suppliers. On their own, they're easy to miss. Together, they show you exactly which accounts are coming into play, including the ones not yet on your target list.
We combine proprietary technology with a team of analysts to track, verify, and curate these signals continuously, so what lands in your dashboard is accurate, current, and ready to act on.
Four ways to use buying signals in your sales strategy
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Prioritise your best prospects
Signals are forward-looking, so you can time your outreach around the accounts most likely to be ready to buy, rather than reaching out cold and hoping the timing works out.
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Give every conversation a reason to happen
Each signal gives you a natural hook: the challenge a prospect is facing and what they're trying to achieve. That keeps your first message, and every follow-up after it, relevant.
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Grow the accounts you already hold
The same signals flag opportunities inside existing clients. A restructure or relocation is often the moment to introduce services they didn't know you offered.
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Protect the accounts you could lose
New leadership, shifting priorities, or a departing advocate are early warnings that a relationship needs attention, giving you time to act before a contract lapses.
Digital, media, creative and insight opportunities likely as easyJet plots 2027 loyalty launch
Buying Signals
- New appointments
- Head of Marketing, Customer & Loyalty
- Head of Customer Value & Product Strategy
- UK Senior PR Manager
- Announced £5.7bn business sale
- Plotting 2027 loyalty scheme launch
- Posted H1 loss
Fast Facts
- UK budget airline
- Founded in 1995
- HQ in Luton
Media spend
See buying signals surfaced directly in your Pearlfinders dashboard
"Pearlfinders insights have proven to be invaluable in helping us initiate conversations with potential clients and identifying clear commercial opportunities."
General Manager, Dale Carnegie"Pearlfinders enables us to contact prospective partners in a more strategic and effective way, allowing us to focus on building partnerships rather than finding the right contact."
Senior New Business Lead, CrisisIntelligence that accelerates growth.