How Pearlfinders helps this charity engage with corporate partners aligned to its specific needs

The Client: The Air Ambulance Service operates the national Children's Air Ambulance and the local air ambulance services for Warwickshire, Northamptonshire, Derbyshire, Leicestershire and Rutland.

Jenny Standen, Regional Business Development Manager: "We are finding Pearlfinders to be a huge asset in our work as a charity, with the analyst-verified insights and data allowing us to engage with prospective corporate partners aligned with our specific needs. The team are responsive and supportive too!"

Reducing time spent sourcing contacts, with insight into brand priorities

The Client: Active International is a global Corporate Trade company that provides solutions for businesses looking to optimise their assets and reduce costs, with nearly 40 years of experience in media barter and Corporate Trade.

John Charlesworth, Director of Client Relations: "Pearlfinders has proved valuable to the team at Active International. The database allows us to reduce time spent on manually sourcing relevant contacts, while the insights reports give us a window into brands' priorities and act as valuable conversation starters. We've found the interface intuitive and look forward to continuing to work with the platform over the coming years."

A trusted part of the research toolkit for assessing brand opportunities

"Pearlfinders has been a useful part of our research toolkit at Druid Sport since 2022. The insights are easy to navigate and support more informed thinking when assessing potential brand opportunities and strategic direction. It's a strong source of brand intelligence that complements our wider research and planning work."

An essential part of the fundraising workflow

"Pearlfinders has quickly become an essential part of my workflow. I'd highly recommend the platform to any fundraising team looking to elevate their corporate partnerships strategy."

How this leading university enables more targeted business development outreach

The Client: One of the UK's leading universities, University of Warwick has 28,000 students from 147 countries. The University uses Pearlfinders' HR - People & Purpose solution to identify companies investing in L&D and potential corporate partners.

Gail Tomlinson-Short, Head of Business Development: "Pearlfinders has been a hugely valuable tool for our team. The real advantage is the insight: instead of just providing company data, it highlights organisations showing relevant activity, which makes it much easier to focus on the prospects that genuinely matter. Being able to prioritise companies based on their upcoming plans and signals identified by the analysts has made our outreach far more targeted and effective."

Sharper timing, more focused outreach

"Pearlfinders gives clear, relevant insights into which brands are investing in sponsorship, CSR and wellbeing, which means our outreach is more focused and better timed. It has helped us open conversations with the right people more quickly and spot opportunities we might otherwise have missed."

Identifying buying signals from brands around the world

The Client: 54 is a sports and entertainment agency operating across UK, Europe, MENA, APAC and USA, working with rights holders, governing bodies, household brands and major investors.

"Pearlfinders' insights have been invaluable in helping us identify buying signals from brands around the world. Their platform makes it easy to find the right contacts and background intelligence, saving our team significant time and effort."

Targeting brands that genuinely align with the mission

"Pearlfinders allows us to target and search for brands that genuinely align with our mission. It simplifies our research, saves us time, and frees us up to focus on building meaningful relationships. It's been great to see the impact it's already had - so much so that we added another user soon after getting started!"

Uncovering opportunities beyond the traditional sponsorship landscape

"Pearlfinders is transformative, enabling me to uncover brand opportunities well beyond our traditional sponsorship landscape, while equipping me with the intelligence and connections to engage brands with real insight. Delivering tangible wins for 2025 and a strong, actionable pipeline for 2026."

Pinpointing opportunities that would otherwise be missed

"Pearlfinders is a fantastic service that has been invaluable to our organisation. The platform has on a regular basis helped us pinpoint opportunities we would have otherwise missed."

How Pearlfinders enables the UK's leading experience-day retailer to uncover fresh opportunities

The Client: Founded in 1999, Buyagift has grown into the UK's leading online gift experience retailer. Pearlfinders is used by its corporate team to engage organisations with its corporate gifting and reward solutions.

Buyagift's commercial team: "Pearlfinders has become an invaluable part of our partnership strategy at Buyagift. It helps us identify the right brands at the right time, particularly those with active budgets and an appetite for creative collaboration. The platform saves us hours of research each week and consistently uncovers opportunities we wouldn't have come across otherwise. It's like having an extra member of the team focused purely on opportunity spotting."

A daily staple with standout market snapshots

"Pearlfinders has become a daily staple for us. The data is extremely accurate and relevant, and the company and market snapshots are a standout feature, full of actionable insights that inform our partnership strategy."

Connecting with the right brands with greater precision

The Client: Golley Slater is a national integrated agency located in Cardiff, Cirencester, Leeds and London with global reach through ICOM. Clients include P&G, Coca-Cola, Mitsubishi and Nationwide Building Society.

Group Marketing, Campaign Manager: "The Pearlfinders platform has enabled our team at Golley Slater to connect with the brands we want to work with more effectively and with greater precision. We seamlessly import the data into our HubSpot CRM and have been genuinely impressed by its accuracy. The platform's curated prospect lists also spark ideas for new segments to target."

Timely, relevant conversations with potential clients

The Client: A performance consultancy business based in Hammersmith, London, using proven Olympic-winning strategies to deliver business success for individuals, teams and organisations globally.

Sara Oates, Client Director: "As a strategy, team and performance consultancy, relevance and timing are key when identifying potential clients. Pearlfinders has provided us with high-quality, well-curated insights that help surface opportunities we may not have surfaced otherwise. The buying signals feel timely and aligned to the kind of organisational change that really matters to our work."

Playing an important role in the Club's data-driven commercial approach

"Pearlfinders' in-depth market intelligence plays an important role in the Club's data-driven approach to the commercial lifecycle."

Efficient, targeted prospecting that saves valuable time

"Pearlfinders helps me identify the right brands and contacts quickly, making prospecting both efficient and targeted. The platform has saved us valuable time while ensuring we connect with high-quality, relevant opportunities."

Creating new pipeline opportunities for a data-driven marketing agency

The Client: For 25 years, PDV has been providing data, insight and media planning solutions as one of the UK's leading data-driven direct marketing agencies.

Associate Director, Sales: "Pearlfinders is a useful tool not just for business development but insight too. The reports and briefings are extremely valuable for insight and knowledge, especially when it comes to making an impact with businesses we want to engage with. The insight combined with the contact information has supported PDV in creating new pipeline opportunities over a few years now, as well as saving our team huge amounts of time."

Forging connections with potential sponsors more easily

"Pearlfinders is an invaluable sales intelligence resource. From the forward-looking insights to the decision-maker contact database, it allows our team to forge connections with new potential sponsors more easily than if we were researching manually."

A view of Pearlfinders as essential to commercial strategy

"When planning commercial strategy and resources, I've come to view access to Pearlfinders as essential."

Invaluable in the search for large scale sponsors

"Pearlfinders has been invaluable in the search for large scale corporate and private sponsors. I wouldn't be without Pearlfinders going forward."

An essential tool in the day-to-day operations of a boutique creative agency

The Client: Reach is a multi-award-winning creative social agency retained by PlayStation, Netflix and a major global entertainment franchise, engaging a growing audience across gaming, film and entertainment.

Paul Jeffries, Co-Founder: "We have subscribed to Pearlfinders for many years and it has been invaluable in providing me with data and insights. It allows us to identify organisations focussed on reaching our core audience. It saves me countless hours of research and provides the precision we need to identify the right opportunities quickly and efficiently."

Brokering multi-year partnership agreements

"We've advised and brokered a multi-year partnership agreement for a company found on Pearlfinders, and we look forward to many more!"

Curating detailed, targeted prospect lists for new content

"Pearlfinders has allowed us to prepare and curate detailed and targeted prospect lists as we are creating new content for brands to engage with us."

Sales insights that enable dialogue for a global content agency

The Client: Cedar Communications is a leading global content and commercial marketing agency with offices in London, Hong Kong, and Madrid, part of the BBDO/Omnicom Group. Clients include British Airways, Tesco and Eurostar.

Commercial Director: "Pearlfinders is a very useful resource for company news, trends, and updates, all of which lead to useful sales conversations. This information is in one easy-to-use platform which saves us trawling through the trade press. We have no hesitation in renewing our subscription each year."

Readily available insights on the right brands and contacts

"I'm finding Pearlfinders extremely useful to identify the right brands and contacts to approach with lots of readily available insights."

An easy-to-navigate tool for industry trends and contacts

"The platform is nice and easy to navigate and a useful tool to go to for industry trends, latest news and finding contact information."

Instrumental in new contacts, sales insights and strategy

"The platform has been instrumental in helping us make new contacts, gain new sales insights, and think about our strategy as a partnerships team."

Personalising outreach and reaching the right people fast

"I would highly recommend Pearlfinders, myself and my team have had so much insight into companies and been able to personalise our ask and get it to the right people in a very short timespan. Thank you!"

A game-changer for a fast-growing new PR agency

The Client: Born in 2020, Hound is a new breed of PR agency, working across some of the world's biggest brands, including Disney, Tesco, Google, Unilever and Amazon Prime.

Lewis Wilkins, Director: "Pearlfinders has been a game-changer for our lead generation efforts. Its extensive database and advanced search features have saved me countless hours of research by providing high-quality leads tailored to my needs. The real-time alerts keep me in the loop, while the detailed prospect insights have significantly improved my conversion rates."

Daily updates that flag opportunities in the corporate world

"Congratulations on a great platform! I use it all the time and your daily updates are always helpful to get a snapshot of what's going on in the corporate world and flag opportunities."

Finding new trends and deeper industry insights

"Pearlfinders is such a great platform. I work a lot with our sales team to find them new contacts, new leads and promising sectors to look into. It's very useful for us to find new trends and have deeper insights about the industry. The reports are awesome, and the contacts are the relevant ones."

Powering sales success for a world-class training company

The Client: Founded in 1912, Dale Carnegie has evolved into a global movement showing people how to tap into the best parts of themselves. Clients include Dell, Premier Foods, Nissan and Norwegian Cruise Line.

Pete Burbidge, General Manager: "We have been using Pearlfinders for over a year now and cannot recommend this service highly enough. The platform has had a profound impact on our prospecting efforts and resulted in significant sales success for Dale Carnegie UK. One of the most valuable aspects of Pearlfinders is the key contact data they provide, supplemented with great sales intelligence that helps us initiate conversations and identify clear commercial opportunities."

An essential tool for generating leads across two charities

"I have used Pearlfinders in two different charities now, and it has become an essential tool for generating leads and developing new propositions."

A more strategic and effective way to contact prospective partners

"Pearlfinders has enabled us to contact prospective partners in a more strategic and effective way, allowing us to focus on building partnerships rather than finding the right contact."

Essential to the new business approach of a leading branding agency

The Client: StormBrands is an independent creative and branding agency specialising in design and brand identity, with clients including Tropicana, Morrisons and Asda.

Ciara Gara, Business Development Manager: "Pearlfinders has become a very useful platform to my role within business development. Their sales intelligence platform provides just the right amount of information, allowing me to stay in the loop with what is going on without spending hours searching. As well as saving me time, Pearlfinders helps me identify new prospects to connect with."

Defining target sectors and building high-value contact lists

The Client: Leo Learning delivers a strategic mix of world-class multi-device learning content, media, tools and platforms. Part of Learning Technologies Group, clients include Jaguar Land Rover, Sky and Coca-Cola.

Solutions Consultant: "The contact data is the best I've seen for the HR market and is undoubtedly one of the most valuable aspects of the platform. The advanced search function allows me to segment the database by relevance to our services and source email addresses, phone numbers and LinkedIn profiles for high-value prospects. The daily analyst reports allow us to keep on top of the latest industry news and better define our target sectors."

Cutting to the chase in a fast-moving B2B landscape

"Pearlfinders is a great tool to cut to the chase, up-to-date and easy to navigate. The platform helps us to save time when navigating the B2B landscape."

A really useful platform across many sales roles

"Pearlfinders is a really useful platform which I've used across many sales roles from AEG to Vision Nine and now at Balance Festival."

Targeting clients and prospects more effectively for an experiential agency

The Client: Brands At Work is an award-winning experiential communications agency specialising in the creative design and delivery of marketing and event communications, with clients including Novartis, Deloitte and Sage.

Erica Pew, Client Services Director: "Pearlfinders' daily digests and great lead lists have helped us with our upcoming campaigns. The daily analyst reports have also enabled us to target clients and prospects more effectively."

Keeping abreast of global sponsorship trends and developments

"Pearlfinders is a great platform to keep abreast of global trends and developments in the world of sports sponsorships."

Targeting smarter and engaging more meaningfully with partners

"Pearlfinders has been an incredibly useful tool for our team, helping us target smarter, quicker and engaging with new (and existing) partners in a more meaningful way."

Unlocking sales opportunities for a global brand and design collective

The Client: Agency TK is a global brand and design collective that defines, builds and grows remarkable brands, combining the sophisticated and the beautiful to launch big ideas.

Matt Carrington, Client Partnership Manager: "Pearlfinders helps our marketing agency stay on top of the latest industry trends and gain valuable contact information for key decision makers at some major brands. We would certainly recommend the platform if you are looking to unlock sales opportunities and be armed with valuable insight."

Quickly gathering information on potential opportunities for an iconic creative agency

The Client: BBH is a creative agency obsessed with making your brand more valuable, and the IPA's Effectiveness Agency of the Year. Notable clients include Tesco, Audi and Samsung.

Lucy Hilton, New Business Account Director: "I really appreciate the reports you have on Pearlfinders, how all key info I need is distilled in one place and key contacts added. It just really helps when trying to quickly gather information on potential leads and opportunities."

Accurate, up-to-date information for a video-first e-learning platform

The Client: simpleshow is the pioneer platform for digital products and services around explainer videos, guided by the mission to make modern communication simple and concise.

Raquel Cano Barcala, Operations: "We are very happy working with Pearlfinders. The platform provides accurate, valuable up-to-date information on companies investing in L&D. They have an excellent customer success team, who trained us in detail to take advantage of all the information from the platform."

Uncovering new partnerships for the UK's leading autism charity

The Client: The National Autistic Society is the leading charity for autistic people and their families in the UK, providing support, guidance and advice since 1962.

Gaby Richardson, Commercial Partnerships Manager: "Pearlfinders is a brilliant and really easy platform to use. I love the daily emails and always have a read through for anything I should look at further. The staff are also super friendly and are able to help me with any questions I might have."

Integral to the new business approach of a global experiential agency

The Client: Momentum Worldwide helps brands imagine, create, curate and manage their Total Brand Experience, working with American Express, Coca-Cola, Mondelez and Microsoft.

Ben Buckstone, Growth Manager: "Pearlfinders is a key element in Momentum's new business approach, it's become an integral part of my day-to-day prospecting activity. The reports are invaluable in ensuring we engage with the right brands, and the trend-focused briefings give a great snapshot of opportunities and movement within different sectors."

Sourcing corporate leads at the push of a button

The Client: The National Theatre's mission is to make world-class theatre that's entertaining, challenging and inspiring for everyone, with partnerships including American Express, Chanel and Audible.

Ruth Naylor, Prospect Development Manager: "I would recommend Pearlfinders as it saves a lot of time sourcing corporate leads. The sort of information collated would take me hours of research so having it at the push of a button is great. And our corporate team tells me that the insights have been confirmed by their conversations with corporate clients and prospects."

Proactively engaging new companies for a global future talent leader

The Client: Amberjack is a global expert in future talent and volume recruitment outsourcing, technology and assessment, working with clients including EY, Mars, Tesco and Network Rail.

Emily Bryant, Head of Marketing & Brand: "The team has been loving using Pearlfinders as your brilliant insights and key contact data help us proactively identify new companies and people to target."

Continuing to support an expanding commercial partnerships roster

"The platform is easy to navigate and we will continue to use Pearlfinders as SailGP expands its commercial partnerships roster."

Building brand relationships on an international scale

The Client: Amaury Sport Organisation owns, designs and organises top international sporting events including Le Tour de France and the Dakar Rally, running 240 days of competition across 25 countries.

Pierre-Arthur May, Chef de Projet Business Intelligence: "For some years now, Pearlfinders' data and insights have been an integral part of our approach to brand research at ASO. The platform has helped us to build relationships with brands on an international scale, and saves our internal teams hours of time allowing us to focus on what we do best."

Getting inspiration on new brands ahead of meetings

"I have used Pearlfinders for a number of years, it's great for getting inspiration on new brands to speak with, and to enrich my understanding of a brand's current challenges and partnerships ahead of a meeting."

Intuitive content and data to support commercial strategy

The Client: Teenage Cancer Trust is the only UK charity providing specialised nursing and emotional support for young people with cancer.

Hannah Lloyd, Senior Partnership Development Manager: "Our Partnership Development team see Pearlfinders as an incredibly valuable platform. Since first subscribing in 2019, the daily insights have been key in helping us identify brands investing in CSR partnerships and have given us valuable information on reasons to approach companies, especially ones we may not have considered without Pearlfinders. The site itself is intuitive and easy to use."

Generating significant ROI for commercial outreach

The Client: The Professional Cricketers' Association is the representative body of past and present first-class cricketers in England & Wales, founded in 1967, with partners including Natwest, New Balance and Hays.

Richard Morris, Business Insights Manager: "From a lead generation and market intelligence standpoint, we view our Pearlfinders subscription as a valuable extension to our commercial outreach activity. Having up-to-date contact details across various sectors has enabled us to generate significant ROI, especially when integrated with our CRM software."

Helping a leading UK charity identify new partnership opportunities

The Client: The British Heart Foundation is the UK's leading charity funding £100m of research each year into heart and circulatory diseases.

Lucy Thorpe, Partnership Manager, New Business: "Pearlfinders has been really beneficial to me for prospecting this year. The up-to-date contacts, and recent analysis on brands' spending intentions, mitigate a number of the risks we face when approaching decision-makers to discuss a potential partnership. By utilising features such as the Briefings and Decision-Maker Moves, Pearlfinders has equipped me to approach at an appropriate time and made my conversations richer and more inclined to key outcomes."

Working more efficiently and effectively in new business efforts

"Pearlfinders has helped us work more efficiently and effectively in our new business efforts, strengthening conversations and identifying new opportunities."

An integral part of the week for a small corporate partnerships team

"Pearlfinders is an integral part of my week, helping me stay up to date with company information, identify charity partnership opportunities, and access key contact details. With a small team, it's an invaluable tool that supports the growth of our corporate partnerships."

An invaluable part of commercial and partnerships strategy

"Pearlfinders has become an invaluable part of our commercial and partnerships strategy. The platform goes far beyond basic contact data, giving us genuinely useful insight into which brands are worth targeting and, crucially, why now is the right time to approach them."

A key driver of new business growth for a global PR agency

The Client: Citizen is a global PR agency with integrated expertise across PR, creative, strategy, digital and experiential marketing, with 10 offices across North America and Europe and clients including P&G and Nestlé Canada.

New Business Development team: "Pearlfinders has become an invaluable part of our toolkit. Its accurate, in-depth data ensures we're connecting with the right decision-makers, saving us valuable research time. By combining reliable contact information with actionable intelligence, Pearlfinders enables us to uncover new opportunities more effectively, making it a key driver of new business growth for our team."

Essential to how a leading communications group discovers new business

The Client: Accordience is a distinctive communications group bringing together five best-in-class agencies (CDR, Cirkle, Grayling, Movement and Red Consultancy), with clients including Visa, McDonald's and HSBC.

Senior New Business & Marketing Manager: "Pearlfinders has quickly become an essential part of how we discover and connect with new business at Accordience. It's not just a list of names, it's smart, analyst-led insights that give us the full picture: brands' priorities, shifts in strategy and the people we actually need to talk to. It saves our team hours of digging."

Securing more revenue for a leading employee benefits provider

The Client: More than 1,000 top employers trust Bright Horizons for solutions that support employees, from on-site child care to back-up care and education programs.

Marisa Gough, Sales Intelligence Manager: "Having used Pearlfinders' HR solution for a number of years, we've recently renewed our subscription with a focus on our newly-established market intelligence team. The insights reports save us valuable time when it comes to understanding prospects' priorities, informing our commercial strategy and targeting, while the curated contact lists and decision-maker moves allow our sales team to reach out to companies faster and with more precision."